Internet Startups: Started from the Bottom Now They’re Where?
It has been said that this is the generation of the entrepreneur. Now more than ever, people can start their own businesses from the comfort of their own home. This has come a long way since the days of Tupperware sales or make-up products being sold by the humble housewife in her family living room. Virtually any product or service has the capability of catapulting a savvy entrepreneur from novice to a top tier professional in their respective market. So what is the biggest game changer in the world of entrepreneurship? That would be the internet.
The internet has changed the game for people looking to start a website for their business or product. It used to be a plus or almost a “luxury” to have a website that goes along with your business. Now it is a mandatory staple. The internet pulled back the curtains to an audience size most entrepreneurs and small businesses could only imagine. With a click of a button, your product or service is at the disposal of millions of people. Where TV and radio advertisements once conquered, internet advertisements have risen to the occasion, and sometimes at a much smaller cost for the business owner. Social media has cut to the front of the line when it comes to marketing priorities. People are changing the way they interact, the way they think, and especially the way they do business.
There are three very important steps when it comes to internet start-ups:
- Identifying a need
- Developing and offering your product and/or service
- Marketing in the right places to the right audience
It goes without saying that there are many other steps and processes to building your startup, but these steps are the foundation for any successful internet venture. With the unlimited access of the internet also comes the unlimited competition per market. The internet is not a globally regulated source, so anyone can create a product or service and pitch it to the world wide web.
The first step is identifying a need in a particular market. Whether it is filling a void in the digital world or creating a course to teach other entrepreneurs, find out what is that people need that you can help them with. By identifying a viable need, it will make you look more resourceful to not just your future customers, but to future investors as well.
Then create the best product you can possibly create in order to stand out from the competition, especially if you plan on swimming in an already saturated market. There are a million and one of the same gadget available out there, but there are the very few that stand out as credible and reliable. Make sure your product or service won’t be drowned out by the noise.
This next step might just be the most critical. After you have identified a need and created a strong product/service, it is time start pitching. The most important thing to remember is to have aim! Don’t go shooting blindly and expect to hit a target. There is a reason that marketing and advertising are such successful industries. Professionals in these fields must take the time to research the audiences, what they want and expect, how they are react to certain stimuli, and the best approaches and places to market your product. Take the time you need to identify your audience and truly understand them. Find out where they are and invest in marketing and advertising on those particular outlets. If you know your audience has a higher concentration on Facebook than Twitter or Instagram, that should answer your question about where you should spend the majority of your time trying to connect with your audience. This step is definitely a process, and will best result in a few cases of trial and error.
Although we tend to think of Google, Microsoft, Amazon and the other “big wigs” of the internet era when it comes to the web, there are plenty of startup companies that have created a strong avenue for their businesses on and within the internet. Companies like Docker, NGINX, and Stripe have helped some of the bigger companies run their businesses more fluidly and efficiently on the internet. They were able to identify a need, develop a strong product/service and market their audience effectively.